![]() ![]() Now, we just have an addition symbol-and without anything to add on after it. But why has a mathematical symbol become the go-to way of relaying that? Granted, an ampersand would probably be worse, but what happened to the good-old days when marketing execs earned their salaries by coming up with new names, instead of adding symbols to old ones? Sure, everybody wants to hold on to their brand recognition, but there was a time when folks at least got creative and came up with a rhyme-Showtime Anytime-or whipped up an intransitive verb-HBO Go. Brands are trying to relay that not only do they have the content that viewers already associate with their company/studio/network, but also so much more. OK, seriously, why does everyone insist on adding + to their streaming service name? Look, we get it. The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter. ![]()
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